“Ok, Now everybody's gotta remember to wear khakis and a dress shirt but NO NECK TIES!!! We’re trying to pretend that we are the same as the blue-collar suckers we’re screwing over here, so we don’t wanna come across as rich. If you INSIST on wearing a blazer make sure it isn’t formal or well-fitting. Don’t forget to roll up them sleeves, fellas. That makes Joe Six Pack think that you’ve done manual labor. Trust me. They eat this stuff up every time. Ladies, be sure to dress like you are serving lemonade on your porch after thanksgiving dinner. I’d better not see one Chanel Suit. Pant-suits only. Does anybody have a barn-jacket or cardigan? No? Damn! That works every time. OK…plan B. We should stand in front of some type of raw materials, manufacturing equipment, tools, farm equipment, etc. It wouldn’t kill us to throw a flag somewhere too. That way if the hicks have the TV on mute they will at least know that we’re really America-ing it up. Ten seconds to air. Last white headcount. Everybody’s white, right? OK….Roll camera!!”
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